About Us

GearUp aims to enrich the lives of Kiwis with the latest tech from all over the world. We discover and source the best in new technology for your home, car, photography and more! We help people discover, try, and learn about new tech products while empowering smart ideas and good design.

We are a passionate team of tech-followers who are constantly on the hunt for the greatest new products to fit your modern lifestyle. We know tech and we want you to be first to experience it.

Based in Auckland, we have an Penrose showroom where you can check out our latest gear. Click & Collect is also available from this location. Stop by for a coffee and a chat at 690 Great South Road, Penrose!